Learn about using a social marketing strategy to improve shoreline management in a free webinar from the Delaware Living Shorelines Committee.
Rachel Felver, the Communications Director of the Alliance for the Chesapeake Bay, will discuss a community-based social marketing campaign on living shorelines.
An estimated 10 million people live along the more than 10,000 miles of tidal shoreline of the Chesapeake Bay. Shoreline degradation has a direct and negative impact on water quality, while natural shoreline protection provides more resilience against climate change.
Learn how the Chesapeake Bay Program, with help from a contractor, conducted a community-based social marketing campaign to influence environmentally-sensitive actions relating to shoreline management. This session will review the project findings, share the toolkits created, and ask for assistance in helping identify the best methods to put this information into the hands of those who could use it.